Beyond Compliance: Leveraging Digital Accessibility for Competitive Advantage

The degree of access is an important principle of brand development. If customers realize that a brand understands and cares for them, they develop a bond with the brand. In the Million project by WebAIM, for instance, 98 percent of the home pages contained ascertainable accessibility issues. Appropriate brands that are aware of their niche work well in a competitive marketplace, especially if they are geared toward appropriate accessibility for people. Over one billion of the global population have some form of disability, and hence, any online business duly enables this segment of the market. Indeed, these users form a significant population of people and are sometimes considered as special needs users. 

As a result, businesses can evolve and help meet their needs to generate additional profits and obtain new clients.It is held that organizations that embraced the concept of accessibility were likely to record higher revenues. For instance, a Forrester Research report shows that the concept of inclusive design can potentially result in a 20 percent rise in revenues.An example of Click-Away Pound research established that 71 percent of disabled consumers with access needs would leave a website if they considered it hard to use. Litigation of accessibility is on the rise, and it is evident by the fact that ADA website accessibility lawsuits have increased by 62 percent from the year 2022 to 2023.

Hence, integrating digital accessibility agenda into any senior business management goes beyond standard compliance; it creates the prospects for an assortment of possibilities. This way,organizations can convert accessibility from being a legal and technical necessity to being a strategic business advantage through the optimization of customers’ interactions, loyalty, and new opportunities. This is where beacon principles and embracing accessibility should not only be about addressing users’ needs and their specific requirements but also be about becoming a symbol of progressive thinking in the context of the modern digital world, where the trends are rapidly progressing toward a better, more accessible web.Start your digital accessibility journey with Amnet’s Digita11y. As your accessibility partner, we help you clarify your needs and develop a design that best suits your goals.