GAAD 2025: Building an Accessible
Future, from Awareness to Action

The Evolving Landscape of Digital Accessibility

Accessibility to digital information and services increased speedily in a wave of digitalization as a result of the COVID-19 pandemic. Now it is a business imperative across all industries and a cornerstone to inclusivity. The evolution of digital accessibility that we experience today is marked by milestones from as early as 1973. Though the initial advocacy was for physical accessibility, these later led to improvements in the digital landscape.

Accessibility: A Timeline

1973: The Rehabilitation Act prohibited discrimination against people with disabilities.

1990: The Americans with Disabilities Act paved the way for the current accessibility laws in the United States.

1995: The World Wide Web Consortium (W3C) started transforming the way we see accessibility by creating guidelines for websites and applications.

1998: Amendment of Section 508 mandated the federal government to have accessible digital information and assets.

1999: The Web Content Accessibility Guidelines, WCAG 1.0, was first released.

2008: An updated version of the Web Content Accessibility Guidelines, WCAG 2.0, was released. 

2015: HTML 5 and WAI-ARIA allowed developers to add interactive elements that made web applications more accessible.

2018: WCAG 2.1.

2023: WCAG 2.2.

What’s New in 2025?: Legal Compliance

A landmark accessibility update for 2025 is the European Accessibility Act (EAA), coming into effect on June 28, 2025. Approved in 2019, this act mandates all businesses offering their products or services within the European Union to adopt WCAG 2.1 Level AA. Fines and penalties for noncompliance vary with each member state and depend on the severity and type of breach. It could range from 5,000 to 20,000 and be a one-time fine or an ongoing fine till all issues are resolved.

The Department of Justice officially published a new rule last year. ADA Title II for web accessibility, with compliance deadlines in April 2027. It requires all state and local governments to conform to WCAG 2.1 Level AA. Till then, the penalties for discrimination are determined on a lawsuit basis.

Even though most nations have laws based on WCAG guidelines, 95.9 percent of home pages fail to meet the standards. In the United States alone, the year 2024 saw over 8,800 ADA lawsuits against companies were filed. This reflects the pressing need for proactive compliance with WCAG to overcome legal and market risks and protect brand reputation.

Tech Innovations Shaping Digital Accessibility in 2025

Artificial intelligence is an emerging catalyst for digital accessibility. AI-powered tools are offering innovative ways to address the accessibility issues that people with disabilities face.

User experiences are enhanced through automatic alt-text generation, voice recognition, and predictive suggestions, allowing people to digitally interact with ease. Natural language processing helps navigate digital spaces hands-free while also helping people with hearing disabilities understand conversations. Automation and hyper-personalization are possible through adaptive learning technologies. Although these are not widespread in implementation, AI has the potential to transform all sectors.

One such innovation is Altex.AI, a solution by Amnet that uses AI to create fast, high-quality, and relevant alt-text for visual content. Supported by 25 years of digital publishing and accessibility expertise, Altex.AI allows businesses of all sizes to make their visual content accessible and meaningful to all through descriptive and relevant alt-text. This tool facilitates companies in maintaining accessibility standards and improves the experience of users who have visual impairment, leading toward a more inclusive digital world.

Companies can easily achieve their accessibility goals by facilitating faster compliance through automatic applications. AI also has applications in digital accessibility checks. Organizations use AI to detect issues and improve the solutions in place. AI models are trained using machine learning algorithms, datasets, and human inputs. New avenues like real-time visual descriptions, audio transcriptions, multilingual translations, and personal assistants enable individuals to manage their daily tasks more independently. They facilitate better communication and interaction, significantly improving people’s social lives and employability. So care must be taken to not introduce bias into AI training systems. Human oversight is required at all stages to ensure an inclusive user experience.

Accessibility in Publishing and Nonpublishing Sectors

Accessibility in the publishing sector is enabled by the EPUB 3 format, built on WCAG, which has capabilities like text to speech, adjustable font size, navigational aids, and screen reader compatibility. It supports accessibility metadata, enabling publishers to make their content rich in accessibility. Including multimedia like images, videos, audios, and virtual and augmented reality (VR/AR) elements comes with its own set of multimedia accessibility challenges. Providing alt-texts, captions, audio descriptions, and transcripts for these supportive elements will elevate the experience for all users. Conveying information creatively as well as accessibly is essential.

Even in nonpublishing sectors like BFSI, we must ensure that documents, forms, policies, and information conform to POUR principles: perceivable, operable, understandable, and robust. Following an inclusive design in financial sectors would expand the services to new territories and benefit both customers and businesses. AI chatbots assist and direct people according to their banking needs. Providing secure alternatives for identity verification and biometric authentication will allow people with disabilities to smoothly complete their tasks. Assistive technology users must be able to navigate with ease, and all prompts, notifications, and updates must be user-friendly.

Looking for partners who can make your BFSI business accessible? Amnet understands your requirements as well as your challenges. Be it multimedia accessibility, document remediation, app audit, or website accessibility, our experts can offer the best solutions.

The Future of Accessibility: What Does It Hold?

More technological innovation in AI-enabled solutions will improve and speed up accessibility adaptations. Blending human expertise with the power of technology will provide a sustainable framework for digital accessibility. Extended realities, like AR and VR, also have our attention this year. Apart from technology used in education and workplaces, IoT is now revolutionizing the lifestyle of people with disabilities by highlighting the importance of accessibility tools in improving the quality of life. We have laws for privacy protection and discrimination but not for the ethical use of technology. Digital inclusion and ethics go hand in hand. Ethics go beyond legal compliance and have more impact on user perception of a brand. Digital accessibility is a sustainable development goal for nations worldwide. There is no option or excuse for inaccessible assets in this digital era. There is a legal, ethical, and practical need for inclusivity, and it is time we act upon it.

From Awareness to Action: Accessibility Is Everybody’s Business

The one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?

― Steve Krug, UX professional

Accessibility is one of those topics included in “diversity and inclusion” talks and discussions. How many of us go the extra mile to check the accessibility of a place, website, or application? How many of us in the position to implement changes are doing so? It is not too late to start working toward digital accessibility instead of passively learning about it. Changes happen only when we work toward the underlying goal: digital inclusivity. This GAAD bridges the gap by educating and training professionals in different fields to include accessibility in their processes. Bring policies to make all organizations accessible in the digital space. Audit and improve existing accessibility levels. Start or scale accessibility initiatives with the right tools and partnerships. Promote a positive work culture that fosters respect, empathy, and collaboration and welcomes suggestions with an open mind.

See how YOU can be the change for an inclusive future. Amnet is a certified accessibility vendor backed with years of experience. We create the right path, guide you through the process, provide you with the necessary support, and achieve your goals with you. Reach out to us to unlock your potential with the latest technology and the best of experts.

A row of seven icons represents various accessibility needs, including hearing, touch, cognitive, mobility, vision, physical disability, and walking assistance.

A conceptual illustration represents the global demand for assistive products, featuring a large globe with a man standing and a woman in a wheelchair in the foreground. To the right, two sets of icon graphics depict population statistics: the first set highlights three icons among ten, representing 2.5 billion people currently in need of assistive products globally; the second set highlights four icons among ten, indicating a projected rise to 3.5 billion people by 2050.

An illustration depicts a young man sitting in a wheelchair and using a laptop, representing digital accessibility.

An illustration depicts a woman in a wheelchair using a laptop. A dotted line connects her to five circular icons representing different accessibility issues: a keyboard, a walking aid, a wheelchair user, a strikethrough speaker symbol indicating auditory impairments, and a crossed-out eye representing visual impairments.

An illustration depicts a computer screen displaying WCAG compliance criteria, including perceivable, understandable, robust, and compliant, with an error notification at the center.

A line graph illustrates the projected growth trajectory of the digital accessibility service market from 2024 to 2033. The horizontal axis represents the years spanning from 2024 to 2033, while the vertical axis represents market value in billions of dollars, starting at 1 billion dollars and reaching 4 billion dollars. The graph begins at 1 billion in 2024 and rises steadily to 1.5 billion dollars in 2026, reaching 2 billion dollars in 2028, then 3 billion in 2030, and peaks at 4 billion dollars in 2033. All values are approximate.

The logo of The European accessibility act.

A circular icon with four quadrants features pictograms representing wheelchair access, cognitive disability, sign language, and visual impairment.

The logo of World Wide Web Consortium.

An illustration of a robotic arm interacting with a computer screen displaying bar charts, surrounded by icons.

An icon representing an image viewer application.An icon of a document with a magnifying glass.An icon of a microphone and keyboard alongside a speech bubble.An icon of a computer monitor displaying a webpage with a sidebar of code or text.An icon of a person speaking to a computer with a speech bubble.An icon of a smartphone displaying a microphone and a speech bubble.An icon of a person wearing virtual reality goggles with a digital interface.An icon of a desktop screen displaying a checklist with a pencil marking items.An icon of a tablet displaying a bookmarked document.An icon of a chat application displaying multiple messages and a user profile.An icon of a video conferencing interface with participant thumbnails and a data chart.An icon of a video player interface featuring a person’s silhouette and a speech bubble.An icon of a laptop displaying a content slider with navigation arrows.An icon of a person wearing a headset, connected to a laptop, a globe, and a speech bubble.An icon of a person using a laptop.

What is GAAD? What is its purpose?

The Global Accessibility Awareness Day (GAAD) is celebrated to draw the attention of people toward accessibility and the requirements of people with disabilities. It focuses on the latest trends, standards, and advances in technology and encourages everyone to prioritize inclusivity in their processes to build a digitally accessible world.

Complying with regulatory standards such as the EAA, ADA, WCAG, Section 508, and EN 301 549 is beneficial but also necessary when it is mandated by law. WCAG 2.1 compliance is ideal to make your website or application digitally accessible to all.

Digital accessibility benefits all. It makes content accessible to everyone and promotes digital inclusivity. People with disabilities can avail of your services with ease, which also increases the reach and reputation of your brand. Besides this, when the law mandates digital accessibility, it becomes a legal requisite for your company.

Yes. Digital accessibility principles apply to all digital spaces, including websites, to provide a seamless user experience. They make your website perceivable, operable, understandable, and robust.

Sources

https://think.design/blog/the-evolution-of-digital-accessibility-a-journey-towards-inclusion/ 

https://www.testevolve.com/blog/navigating-the-evolving-landscape-of-digital-accessibility

https://reciteme.com/news/web-accessibility-statistics-and-trends/

https://www.levelaccess.com/blog/eaa-vs-ada/

https://www.webyes.com/blogs/eaa-fines/

https://blog.usablenet.com/2024-digital-accessibility-lawsuit-report-relased-insights-for-2025

https://blindwelfaresociety.in/blogs/the-future-of-assistive-technology-innovations-empowering-the-visually-impaired

https://www.everylearnereverywhere.org/blog/how-ai-in-assistive-technology-supports-students-and-educators-with-disabilities/

https://accessibe.com/blog/knowledgebase/impact-of-ai-on-digital-accessibility

https://equidox.co/blog/navigating-the-intersection-of-ai-driven-technology-and-digital-accessibility/

https://www.impelsys.com/blog/making-epub-inclusive-the-role-of-epub3-in-accessibility/

https://www.acadecraft.com/blog/multimedia-accessibility-and-its-importance/

https://digitalmarketinginstitute.com/blog/the-ethical-use-of-ai-in-digital-marketing

https://ssir.org/articles/entry/stop_raising_awareness_already

https://www.handtalk.me/en/blog/inclusive-workplace/

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