If a Picture Is Worth a Thousand Words, Why Are So Many Pictures Voiceless?
In 2019, a visually impaired customer sued a major fashion brand because their website lacked alt-text. Without proper descriptions, he couldn’t “see” the clothes, shop independently, or fully experience the brand’s online presence.
This wasn’t an isolated case. More businesses than ever are facing accessibility lawsuits, fines, and reputational damage—not because they don’t want to comply but because traditional alt-text creation is slow, costly, and difficult to scale.
When a publisher digitizes a library, an eCommerce brand uploads thousands of product images, or a university makes lecture materials accessible, alt-text is supposed to bridge the gap between visual content and its users.
But what is the current reality?
- Manually writing alt-text is inefficient—for businesses managing thousands (or millions) of images, it simply isn’t feasible.
- AI-generated alt-text often lacks context—many tools provide vague, robotic descriptions that fail to convey the true meaning of an image.
- Poor accessibility leads to missed opportunities—beyond compliance, inclusive content helps businesses reach broader audiences and improve engagement.
Making Alt-text Smarter with AI-Powered Accessibility
The challenge isn’t just adding alt-text—it’s ensuring that the descriptions are meaningful, accurate, and seamlessly integrated into content workflows. That’s where Altex.AI comes in.
Unlike conventional AI tools, Altex.AI understands images in context—allowing it to generate descriptions that align with the purpose, tone, and meaning of the content they accompany.
For instance, an AI tool might describe an image as “a person holding a book.” But what if that person is an author signing their latest bestseller or a teacher conducting a lesson? Altex.AI recognizes these distinctions, allowing it to ensure that every image is accurately represented.
Scaling Accessibility without Complexity
Organizations struggling with high-volume content often face a tough choice: commit significant time and resources to manual alt-text creation, or turn to unreliable automated tools.
With Altex.AI, accessibility becomes an integrated and efficient part of your content strategy:
Seamless automation across platforms: Whether it’s Shopify, WordPress, WooCommerce, or a headless CMS, Altex.AI integrates effortlessly into your workflow.
Batch processing for large-scale projects: No more tedious manual entry—Altex.AI can generate thousands of descriptions in minutes.
Compliance made simple: Staying WCAG compliant has never been easier. Altex.AI ensures that every description meets accessibility standards, minimizing legal risks while improving user experience.
AI with human expertise: Automated alt-text is fast, but for complex visuals, human oversight ensures accuracy, providing alt-text that is not only functional but meaningful as well.
Empowering Businesses to Create More Inclusive Content
Accessibility is more than just a legal requirement; it’s an opportunity to connect with a wider audience, improve engagement, and enhance the digital experience for all users.
With Altex.AI, making your content accessible isn’t just possible; it’s effortless.
